As a sales manager, you drive the company's revenue by building and nurturing a high-performance sales team. You guide the sales force to hit revenue targets and build customer relationships to foster loyalty. Aside from training sales reps and motivating them to achieve their goals, you also have administrative duties in the sales department. For instance, you set the monthly targets and sales goals for the year for every sales representative. You also analyse data on past performance and study the market trends to predict future performance.
Sales managers play three key roles in a company: people management, customer management and business management. As a people manager, you empower account executives through training and regularly checking their progress to ensure they meet their targets. As a sales manager, you are the primary liaison between the company and its clients.
You are responsible for building and fostering relationships with various clients and customers. Since you regularly interact with customers, you find new business opportunities and identify ways to grow account revenue. You also ensure the company's products are delivered on time and provide good after-sales services.
Working as a sales manager involves a mix of sales and customer service duties. Some of your sales duties involve creating new business opportunities and guiding clients through the purchase process. Your customer service role comes in when you manage your clients' portfolios and maintain good relationships.
Would working as a sales manager suit your relationship-building and customer service skills? Then read on to find out what competencies and qualifications you need to thrive in a sales manager role.learn more