what is a store manager?

As a store manager, you are in charge of the daily operations of a store, from customer service management to oversight of various operations. You oversee the store and ensure all the departments run properly. For instance, you manage stock levels and make sure the store has enough supplies.

Store managers ensure store operations aren't interrupted due to a lack of employees. Therefore, you are actively involved in the hiring and training of new workers. You handle customer complaints and product returns. When problems arise, you resolve them to maintain the reputation of the retail outlet.

Since your main responsibility is to boost sales and maximise the store's profitability, you approve and implement marketing strategies. Ensuring all products are displayed and promoted effectively is crucial to boost sales. You also develop promotional strategies to attract more customers to the store.

As a store manager, you can work in various retail settings, such as supermarkets or convenience stores, and mostly deal with fast-moving consumer goods (FMCG). The role requires excellent sales and customer service skills to encourage return customers. Store managers usually report to a general manager, who may be situated in a different location if the store has multiple outlets managed from one location.

Would working as a store manager suit your customer service skills? Then read on to find out what competencies and qualifications you need to thrive in a store manager role.

store manager jobs

average store manager salary

According to the Economic Research Institute, the median salary of a store manager in Greece is €56,000 per year. You enjoy an average hourly rate of €27 and can get a yearly bonus of €5,500. In a junior store manager position, you start with a compensation package of €37,000 per year. Your earnings increase gradually with experience. In a senior shift manager position, you may take home approximately €87,000 per year.

how to increase your salary as a store manager

The main factor that influences your compensation package as a store manager is your experience. In a junior-level position, you have between one and three years of experience. With minimal expertise, it's difficult to negotiate a higher salary. As you improve your experience, you become an expert in in-store operations, and employers are willing to pay more for your expertise. Consider improving your qualifications and building your skills to increase your potential salary. Completing a bachelor's degree and pursuing relevant certifications improves your compensation prospects.

If you want to increase your earnings, consider working for a larger retail store. In a large organisation, you handle complex tasks for a company with a large number of resources. They can often afford to pay higher salaries and provide additional benefits to store managers. Working in large cities also boosts your earning potential due to the increased demand for store managers.

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types of store managers

There are many store manager roles to explore, typically categorised by the places you work. Some types of store managers include:

smiling female at train station
smiling female at train station

working as a store manager

Companies rely on store managers to make a profit. Your job focuses on increasing sales to meet the organisation's set targets while following company merchandising and marketing policies. Let's explore store managers' duties, work schedules and career outlook.


store manager skills and education

Some of the educational qualifications you require to become a store manager include:

  • Education: to work as a store manager, pursue a bachelor's degree in your field of interest. You can complete a business, computer science, advertising, marketing or sales degree. These courses will prepare you for retail management operations and handling customers.
  • Work experience: gain experience through internships, part-time roles and entry-level positions in retail. Working in entry-level jobs improves your retail management skills, and you can easily secure a job after gaining sufficient hands-on experience.

competencies and characteristics of store managers

Some of the qualities of a store manager include:

  • Leadership skills: you need leadership skills to motivate employees, as you encourage them to complete their assigned duties and carry out projects successfully. Some required leadership skills include creativity and problem-solving skills.
  • Psychological skills: this role requires confidence and the ability to maintain a productive mindset. It is important to set goals and work hard towards achieving them.
  • Organisational skills: you rely on organisational skills to keep the store operations running smoothly. When you are organised, you can juggle the many aspects of your job, such as customer communication, inventory and recruiting workers.
  • Problem-solving skills: as a store manager, problem-solving skills help you handle various workplace issues. You use these skills to identify the most effective solutions for workplace conflicts or dealing with inventory issues.
  • Coaching skills: as a store manager, your duties involve training and mentoring staff to ensure their work meets the company's standards. Your coaching skills are handy during training and team development activities.
  • Computer skills: you rely on technology to manage the store operations. You require proficiency in using point of sale (POS), enterprise resource planning (ERP) and NetSuite software to run the store's operations. Knowing how to operate inventory management systems is also crucial for your role.


Here, you will find the answers to the most frequently asked questions about the profession of a store manager.

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