what is a sales assistant?

As a sales assistant, you serve and assist customers in retail stores. You oversee the sale of products and services to ensure customer satisfaction. You also pay attention to the company's interests, like stock control, sales and maintaining brand reputation. Aside from interacting with customers in person, you may receive phone calls while working. During your interactions, you provide information about products or services and address customers' concerns.

Most sales assistants are employed in retail environments. As a sales assistant, you work in stores and wholesale suppliers. You can work in department stores, high-street chain shops, fast-food chains and fashion retailers. Whether you work in a department store or a fast-food chain, your responsibilities involve inventory management and assisting customers with purchases.

As a sales assistant, your job revolves around assisting customers. Hence, you require customer service skills to ensure customers receive adequate attention and have a pleasant shopping experience. Since you collaborate with sales associates and cashiers, you require good teamwork and interpersonal skills. Your communication skills help you communicate politely, confidently and professionally. You also require computer literacy to operate point-of-sale (POS) systems and inventory management systems at the retail store.

Would working as a sales assistant suit your customer service skills? Then read on to find out what competencies and qualifications you need to thrive in a sales assistant role.

sales assistant jobs

average sales assistant salary

According to the Economic Research Institute, the average earnings of a sales assistant in Greece is €22,500 per year. You earn an average hourly rate of €11. Some companies offer benefits and additional perks; for instance, you can earn a yearly bonus of up to €390. Your salary in an entry-level position is €16,500 per year. Your earnings gradually increase while you gain experience and educational qualifications, and you take home about €26,500 per year.

factors affecting your salary as a sales assistant

As a sales assistant, you start with a low salary but have numerous opportunities for pay raises. For instance, your qualifications determine your earnings. When you have minimal qualifications, you start with a relatively low wage, but your compensation package improves significantly with additional certifications or vocational training. Your level of experience also determines your earnings. When you have less than a year or no experience, you earn an entry-level salary. When you have over five years of experience, your expertise improves your earning prospects.

The type of products you sell also influences your earnings. For example, if you sell technology or high-value items that require specialist knowledge and sales experience, you receive a higher salary compared to sales assistants selling fast-moving consumer goods (FMCG). Large retail stores also offer better wages and career progression opportunities than small retail stores.

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types of sales assistants

Some of the various types of sales assistants include:

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working as a sales assistant

Working as a sales assistant is the perfect way to start your career in the retail or sales industry. If you are interested in the role, check out the specific duties, tasks and work environments of sales assistants.


sales assistant skills and education

Sales assistant jobs don't require a tertiary education. Some of the requirements for becoming a sales assistant in Greece include:

  • Education: get vocational training in marketing, business or a similar related field. Selling technical products may require higher education levels, like a bachelor's degree in information technology (IT) or another related field. Aside from building sales knowledge, you should also learn the technical aspects of products.
  • Work experience: most employers offer on-the-job training to show you how the retail store works, but having prior experience in retail or sales improves your job prospects. You can find entry-level roles to help you learn the necessary skills.

competencies and characteristics of sales assistants

Some of the qualities necessary for sales assistants include:

  • Customer service skills: as a sales assistant, you interact with customers and help them shop. You should be friendly and approachable to customers. Your customer service skills help you handle issues at the retail store and keep the customers happy.
  • Interpersonal and communication skills: as a sales assistant, you require exceptional communication skills to interact effectively with customers and team members. Active listening skills help you understand customer needs and provide exceptional service.
  • Sales skills: aside from helping customers, you also promote sales at the store. Your sales skills help you find upselling opportunities and promote products or services at the store.


Here, you will find the answers to the most frequently asked questions about the profession of a sales assistant.

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