sales executive.

As a B2B sales executive, you are involved in selling products or services to other businesses. Your goal is to develop professional relationships with procurement officers and corporate clients, negotiating high-value or volume agreements. To excel, you need a good understanding of corporate procurement procedures, strategic thinking, and the ability to identify the needs of each business. Additionally, analytical approach, consistency, and commercial insight are required, as decisions are more complex and involve multiple factors.

As a B2C sales executive, you focus on selling products or services directly to end consumers. You typically manage a larger number of customers compared to the B2B sector and concentrate on creating a positive purchasing experience, in customer service and on improving customer satisfaction and loyalty. For this role, excellent communication skills, politeness, persistence, and the ability to understand the customer's needs in real time are essential.

Although the duties of a sales executive may vary depending on the industry and company, the role has a common core of responsibilities related to client development, relationship management, and achieving sales targets. The main duties include:

• Building and managing customer relationships: one of the most important duties is developing and maintaining trust relationships with customers. As a sales executive, you are the primary point of contact between the company and its customers. Your goal is to deeply understand each client's needs and suggest appropriate products or solutions that meet their requirements.
• Presenting products and services: when the company launches new products or services, you are responsible for presenting and promoting them to customers. Keeping your clients informed about new features and identifying upselling or cross-selling opportunities is a key part of your daily work.
• Collecting data and preparing reports: sales are a key success indicator for every business. As a sales executive, you gather and analyse sales data, market trends, and customer buying behaviour, preparing reports that help management make well-informed decisions. Therefore, you need to be comfortable with numbers and have basic familiarity with reporting and productivity software (Excel, CRM tools).
• Participating in seminars and product trainings: to effectively present the products you represent, it is essential to know them in depth. Sales executives often take part in internal trainings, conferences, and workshops to better understand products, sales techniques, and market trends. These opportunities are also ideal for networking with partners and suppliers.
• Achieving sales targets: your primary goal is to meet or exceed the sales targets set by the company. Your performance is directly linked to the organisation’s profitability and overall success. Your ability to negotiate, organise the sales pipeline, and remain results-oriented is crucial for your professional development.

The work of a sales executive combines office work with field activity, offering variety in the daily routine. Although much of the work takes place from the office—with phone calls, emails, meetings, and report management—visits to clients and business trips, both inside and outside Greece, are equally important.

Sales executives often travel for meetings, presentations, and negotiations, making the profession ideal for those who enjoy action, meeting new people, and constant change of environment. Also, in many companies, the working environment is extroverted and performance-oriented with goals that encourage collaboration and healthy competition. 

Your daily routine will include communication with colleagues from the marketing, logistics or finance departments, preparing offers, and continuously seeking opportunities for sales growth. 

As a sales executive you work in close collaboration with colleagues from various departments who support the sales process and the overall commercial strategy of the company. Your colleagues may be marketing executives, sales promoters and sales administrators, as well as sales directors or commercial managers who set the sales strategy and provide you with guidance to achieve results.

At the same time, you cooperate with procurement officers to ensure that stock levels meet market demand and with departments such as accounting, customer service, marketing and logistics for smooth flow of information and processes. In larger companies or more technical sectors, you may collaborate also with product designers, engineers, business development managers or fulfillment managers, composing an interdisciplinary team that jointly contributes to the commercial success of the organisation.

The work of a sales executive is usually full-time, with typical office hours from 09:00 to 17:00. However, the nature of the role is characterised by flexibility and adaptability, as professional obligations may extend beyond normal hours. It is common to start earlier or finish later in the day, especially when there are urgent projects, business trips or important client meetings.

In addition, if you cooperate with clients in different time zones, you may need to respond to emails or attend meetings outside established hours. Although remote work is possible in some cases, the role often includes face-to-face contacts, presentations and client visits, naturally extending working time.

Although part-time positions are rare, some companies offer flexible hours or hybrid work, to support better balance between professional and personal life. In any case, it is a fast-paced and challenging profession, suited to people with energy, adaptability and a willingness to exceed their targets daily.

A career as a sales executive offers significant potential for advancement and professional development. Most professionals start from junior sales executive roles, gaining experience in sales, customer management and market dynamics. After a few years of experience and proven results, you can progress to senior sales executive roles, taking on strategic clients, more complex projects, and a deeper understanding of commercial processes and negotiations.

At a later stage, your experience and team management skills can lead you to managerial positions such as sales manager or sales director, where you will be responsible for setting targets, developing sales strategies, and guiding sales teams. Additionally, the market offers many opportunities for lateral moves, as you can transition to fields such as business development, key account management, marketing or consulting, leveraging your commercial and communication skills. This is a role that, beyond financial rewards, offers continuous learning, networking and advancement opportunities in one of the most crucial areas of any business.

Randstad offers a range of advantages:

• A designated contact person always available for you to reach out to and ask for help.
• A wide range of job positions in your area. 

Although many positions do not require specific academic qualifications, the role requires well-developed communication skills as well as a good understanding of the market. A degree in fields such as business administration, marketing or economics can be a significant advantage, especially if you aim for more strategic or managerial sales positions.

The duties of a sales executive vary depending on the sector and product, but generally include managing customer relationships, developing new client portfolios, promoting products or services and achieving sales targets. At the same time, you monitor the market, identify opportunities and contribute to the strategic development of the company.

Sales executives often travel, either to meet clients in their area, for business trips outside the city, or even abroad. Many companies provide a company car or a travel allowance as part of the compensation package, especially for roles that involve extensive activity outside the office.

Sales executives are mainly divided into two categories: Business-to-business (B2B) who deal with sales to other businesses, usually in larger volumes and with a more technical or strategic approach, and business-to-consumer (B2C) who make sales directly to end consumers, usually in smaller quantities and with an emphasis on service and customer relationship.

It is a dynamic and promising field that offers excellent opportunities for growth, high earnings, and the chance to develop valuable communication and negotiation skills. If you enjoy interacting with people, the challenge of targets, and success through action, then a career as a sales executive is ideal for you.

The steps to search for a job as a sales executive are simple. Start your search on the job openings page. Found one that suits you? Then fill out your application using the ‘apply now’ option at the top right of the page. No job openings available at the moment? Then log in or create an account to upload your CV so a recruiter can contact you if a suitable position arises.