head of marketing & communications (m/f).

The company offers the following benefits:

• Competitive remuneration package
• Excellent working environment
• Continuous training and support

As a Head of Marketing & Communications you will:

• Lead, coach, and guide the Admissions team to achieve annual enrollment targets
• Develop, execute, and monitor marketing, retention, and admissions plans
• Drive strategies to generate enquiries through both online and offline campaigns
• Improve conversion rates at each pipeline stage by coaching teams to overcome objections and recognize buying signals
• Develop pricing strategies in alignment with schools to help achieve student enrollment targets, including scholarships and discounts
• Maintain accurate data in school CRM systems, enabling responsive decision-making and forecasting
• Lead all relevant analytics, including lead velocity, conversion rates, and demographic trends, to identify growth opportunities
• Lead the Marketing & Communications team to craft and deliver compelling brand messaging across all touchpoints
• Take ownership of website development and paid media to guide parents at every stage of their online research journey
• Develop and execute the PR, crisis communications, and year-round content strategy
• Supervise the planning and delivery of major school events to showcase institutional strengths and drive recruitment
• Devise and lead an outreach program to build relationships with corporate accounts, education agents, feeder schools, and community partners
• Foster a collaborative culture across academic and administrative teams to ensure admissions is a shared institutional priority

The ideal candidate for the role of the Head of Marketing & Communications should have the following:

• Bachelor's degree
• 5 to 7 years of experience in a Sales or Marketing role with demonstrated success in growing sales in a competitive market
• Experience working with CRM systems and integrating them into the sales life cycle
• Prior experience within the education or service delivery sector is desirable
• Excellent written and oral communication skills

• Driving admissions, conversion rates, and student retention targets
• Leading marketing campaigns, PR, and digital brand positioning
• Utilizing CRM systems and analytics for forecasting and decision-making
• Building strategic partnerships with corporate networks and feeder schools
• Coaching admissions and marketing teams to meet institutional goals

• At least 5 years of experience

If this Head of Marketing & Communications role sounds appealing to you, we want to hear from you today! Apply online now!

For more information, you can contact with Ioanna Venizelou at +30 694 6675332 or at ivenizelou@randstad.gr

Please note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements of the job to arrange an interview. ​ All applications are considered strictly confidential.