brand & product marketing lead.

Company offers the following employee benefits:

• Competitive salary and benefits package upon qualifications
• Career growth opportunities 

As a Brand and Product Marketing Lead you will:

• Define the company’s brand story, voice, and visual identity from scratch, ensuring a consistent and premium image across all global touchpoints
• Establish the product hierarchy, including naming conventions, categories, and "hero" product positioning to ensure clear market differentiation
• Build and execute the end-to-end launch engine—managing the entire lifecycle from audience building and teasers to post-launch growth
• Lead multi-channel marketing activations across digital, PR, community, and partnerships to drive measurable demand and brand awareness
• Set the themes and cadence for all content (short-form video, SEO, email, landing pages) and oversee the creation of high-performing assets
• Own the core marketing funnel and improve conversion rates by optimizing messaging, offers, and landing page performance
• Identify and execute strategies for customer retention, including onboarding flows, loyalty programs, and replenishment sequences
• Build a repeatable "marketing operating system," including planning rhythms, reporting frameworks, and creative briefs to support rapid scaling
• Define and track success through clear dashboards, translating brand activity into tangible revenue impact and actionable growth insights
• Manage freelancers and external agencies while helping to shape the future in-house marketing team as the company expands

The ideal candidate for the Brand & Product Marketing Lead position is a professional with:

• Bachelor’s degree in Business, Marketing, or a related field
• A Master’s degree will be considered a significant asset
• Proven track record in brand building and product marketing 
• Proven ability to manage multiple complex projects simultaneously, coordinating timelines, stakeholders, and external vendors
• A results-oriented approach with the ability to measure key metrics, derive insights, and iterate strategies quickly
• Proficiency in MS Office and experience working with CRM platforms and marketing automation tools
• Willing for travelling

• Extensive experience in launching products and crafting high-conversion positioning strategies from the ground up
• Strong storytelling and copywriting abilities, paired with the creative judgment to brief designers and maintain brand integrity
• A proactive, "get-it-done" mindset, comfortable navigating and building within early-stage or startup environments

• typically 6–10+ years of experience

If this Brand & Product Marketing Lead role sounds appealing to you, we want to hear from you today! Apply online now!

For more information, you can contact with Tzina Vamvatsikou at +30 216 6001356 or at tvamvatsikou@randstad.gr

Please note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements of the job to arrange an interview. ​ All applications are considered strictly confidential.