brand manager (m/f).

The company offers:

• A highly competitive salary package
• An annual bonus based on company results
• Health medical insurance
• Career opportunities in a dynamic industry

As a Brand Manager, your responsibilities will be:

• Develop compelling creative briefs for ATL (Above the Line) and BTL (Below the Line) campaigns that drive both brand equity and sales
• Lead relationships with external partners, including creative, media, and PR agencies, from briefing to final delivery and evaluation
• Manage and optimize the brand’s marketing budget (A&P), ensuring all activities are delivered within financial targets
• Conduct regular competitor benchmarking to identify threats and opportunities, ensuring the brand maintains a competitive edge
• Lead the launch of New Product Developments (NPDs) and manage the full product lifecycle, including packaging updates and portfolio optimization
• Act as the internal "brand guardian," training internal teams (Sales, CS) on brand values, tone of voice, and product unique selling points (USPs)
• Analyze and report on brand performance to determine ROI and brand health

The ideal candidate for the Brand Manager role is expected to possess:

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree or MBA is considered a plus)
• 3 to 5 years of proven brand management experience, ideally within the FMCG sector, with a strong preference for the food, beverage, or spirits industries
• Proven ability to translate complex consumer insights into actionable brand strategies and product growth plans
• Strong understanding of integrated activations and digital marketing performance tools
• A "hands-on" professional approach with a track record of managing projects from conception to completion
• Professional fluency in both English and Greek (written and verbal)
• Strong organizational skills with a proven ability to plan, prioritize, and achieve ambitious commercial goals
• Excellent command of MS Office and experience working with CRM tools

• Excellent negotiation, presentation, and communication skills, with the ability to influence stakeholders at all levels
• Analytical skills
• Commercial Accumen

• At least 3 years' brand management or marketing experience (preferably in FMCG)

If this Brand Manager role sounds appealing to you, we want to hear from you today! Apply online now! 

For more information, you can contact with Ioanna Venizelou at ivenizelou@randstad.gr / 6946675332

Please note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements and will send a link to a video interview. We will only contact Candidates who will complete the video interview. ​ All applications are considered strictly confidential.