Aegean Airlines, Hellenic Aerospace Industry & Sklavenitis are the top 3 best companies to work for 2020.

 

Randstad’s research includes 33 countries and focuses on the importance of Employer Branding, as well as candidates’ motivation during job-search.

Randstad’s Employer Brand (REBR) research offers a detailed analysis of employers and companies on an international basis. It is based on 185,000 participants and 6,136 companies, in 33 countries and focuses on the top largest companies – in terms of the number of people employed. REBR measures public opinion regarding the best companies to work for and reveals the top criteria of job candidates during their search for a job.

For a third year in a row, REBR is conducted in Greece. Following the same methodology as with the international research, it uses a sample of 150 top companies and 3,504 individuals (among them Greek students, employed and unemployed people between the ages of 18 to 65). For the purposes of data collection, interviews were conducted in January 2020.
Aegean Airlines is at the top of the list, from third place last year. Hellenic Aerospace Industry holds the second place, entering the top ten of best companies to work, for the first time. Finally, Sklavenitis holds the third place.

REBR is based on important insights that involve non-financial benefits offered by employers and companies. Its findings are particularly significant in terms of employee attraction and retention. The data show how different generations of employees have various criteria when choosing a job. Moreover, employee retention, job withdrawal and employee benefits are analyzed, in terms of the Greek market and its trends. 

the significance of employer branding

According to the research insights, the value of Employer Branding is evident through companies’ attractiveness and retention rates. This is made possible by strategically maintaining a strong brand image, that involves employee satisfaction, as well as by offering different kinds of benefits to employees.

Companies that have a strong and positive image, receive twice as many job applications, compared to the ones which have a weaker image. 50% of candidates will choose brand image over a higher salary. Additionally, 80% of leaders agree that a strong employer brand has a significant impact on their ability to hire a talented workforce.

Finally, companies which have a good brand and strong reputation will attract candidate employees at a faster rate. Similarly, employees who feel that their company’s brand image is as powerful as its internal culture, are more likely to recommend this company.

top 10 companies in Greece for 2020

Leigh Ostergard, Randstad’s Managing Director, congratulated the top companies and stated: ‘During the past few years in Greece, more and more companies pay attention to the importance of Employer Branding when it comes to employee attraction and retention. The top 10 companies are among the 150 largest companies in Greece, that maintain a strong employer image and at the same time offer an inspiring working environment, keeping their workforce satisfied. A robust company image and culture is always important in terms of both internal and external audiences, underlying the value of the individual employee and his / her needs. I would like to congratulate the 10 winner companies for their performance and hope that Randstad’s Employer Brand Research will promote Employer Branding, by using all findings as a substantial source of information. Accordingly, a modern corporate culture should strategically be employee - centric.

  1. Aegean Airlines
  2. Hellenic Aerospace Industry
  3. Skalvenitis
  4. ΙΟΝ
  5. OTE Group of Companies
  6. Intralot
  7. Bank of Greece
  8. Pharmathen
  9. Papadopoulos
  10. Independent Power Transmission Operator (ADMIE)

popular job-search channels 

42% of Greeks use their personal connections in order to find a job. 13% of participants stated that they visit a company’s site before applying. In a similar manner, a company’s social media pages are crucial, since 20% of participants said that they will check them out.   

key criteria for choosing a job

The most relevant criteria during job-search are: salary & benefits (72%), positive working environment (61%), career development potential (48%), security & stability (47%), work-life balance (42%). Regarding employee benefits, the most desirable are: health insurance (86%), employee leave (82%), transfer expenses (81%), employee education (77%) & flextime (76%). Accordingly, Leigh Ostergard, Randstad’s Managing Director, stated: ‘REBR’s insights show us that employees have developed a personal and more emotional approach when choosing a job. For example, flexibility, financial security, giving back to society, location and diversity have become more crucial when selecting a company, compared to just a good salary. Companies must take all above information into consideration when designing their Employer Brand Strategy.

job withdrawal

According to REBR, 59% of participants said that they would leave their job due to low financial rewards. 79% of participants claimed that they would leave their job due to limited benefits.
It must be said that different generations produce distinct results when it comes to job satisfaction. For example, generation X would be interested in a higher salary, whereas millennials care about employee benefits. Baby boomers focus on internal relations and values.

employer branding in times of COVID - 19  

Commenting on the negative aspects of the Covid era crisis, Leigh Ostergard, Randstad’s Managing Director in Greece, said:  ‘New approaches in terms of employee attraction and retention are the main focus of HR departments across companies, especially at this particular time when the side effects of the pandemic are highly obvious. In order to maintain balance, companies mainly give emphasis on workforce retention and financial prosperity. It is quite possible that when the crisis is over, the companies that have not invested in their corporate reputation will face greater challenges. The concept of Employer Brand is crucial, especially during crisis periods. It must not be overlooked or undervalued. Companies and employers must remind everyone that their corporate values and promises can be adjusted to a new Covid – reality, despite the circumstances. Employer Branding is a dynamic procedure that must be highlighted during crisis periods. Internal communication is the key to employee satisfaction.'

Download the 2020 country report for Greece here.