Aegean Airlines, Hellenic
Aerospace Industry & Sklavenitis are the top 3 best companies to work
for 2020.
Randstad’s research includes 33 countries and focuses
on the importance of Employer Branding, as well as candidates’ motivation
during job-search.
Randstad’s Employer Brand (REBR) research offers a detailed analysis of employers and companies on an
international basis. It is based on 185,000 participants and 6,136 companies,
in 33 countries and focuses on the top largest companies – in terms of the
number of people employed. REBR measures public opinion regarding the best companies
to work for and reveals the top criteria of job candidates during their search
for a job.
For a third year in a row, REBR is conducted in
Greece. Following the same methodology as with the international research, it
uses a sample of 150 top companies and 3,504 individuals (among them Greek
students, employed and unemployed people between the ages of 18 to 65). For the
purposes of data collection, interviews were conducted in January 2020.
Aegean
Airlines is at the top of the list, from third place last year. Hellenic
Aerospace Industry holds the second place, entering the top ten of best
companies to work, for the first time. Finally, Sklavenitis holds the third
place.
REBR is based on important insights that involve
non-financial benefits offered by employers and companies. Its findings are
particularly significant in terms of employee attraction and retention. The
data show how different generations of employees have various criteria when
choosing a job. Moreover, employee retention, job withdrawal and employee
benefits are analyzed, in terms of the Greek market and its trends.
the significance of employer branding
According to the
research insights, the value of Employer Branding is evident through companies’
attractiveness and retention rates. This is made possible by strategically
maintaining a strong brand image, that involves employee satisfaction, as well
as by offering different kinds of benefits to employees.
Companies that
have a strong and positive image, receive twice as many job applications,
compared to the ones which have a weaker image. 50% of candidates will choose brand
image over a higher salary. Additionally, 80% of leaders agree that a strong
employer brand has a significant impact on their ability to hire a talented
workforce.
Finally, companies
which have a good brand and strong reputation will attract candidate employees
at a faster rate. Similarly, employees who feel that their company’s brand
image is as powerful as its internal culture, are more likely to recommend this
company.
top 10 companies in Greece for 2020
Leigh Ostergard,
Randstad’s Managing Director, congratulated the top companies and stated: ‘During
the past few years in Greece, more and more companies pay attention to the
importance of Employer Branding when it comes to employee attraction and
retention. The top 10 companies are among the 150 largest companies in Greece,
that maintain a strong employer image and at the same time offer an inspiring
working environment, keeping their workforce satisfied. A robust company image
and culture is always important in terms of both internal and external
audiences, underlying the value of the individual employee and his / her needs.
I would like to congratulate the 10 winner companies for their performance and
hope that Randstad’s Employer Brand Research will promote Employer Branding, by
using all findings as a substantial source of information. Accordingly, a modern
corporate culture should strategically be employee - centric.
- Aegean Airlines
- Hellenic Aerospace Industry
- Skalvenitis
- ΙΟΝ
- OTE Group of Companies
- Intralot
- Bank of Greece
- Pharmathen
- Papadopoulos
- Independent Power Transmission Operator (ADMIE)
popular job-search channels
42% of Greeks use
their personal connections in order to find a job. 13% of participants stated
that they visit a company’s site before applying. In a similar manner, a
company’s social media pages are crucial, since 20% of participants said that
they will check them out.
key criteria for choosing a job
The most relevant criteria during
job-search are: salary & benefits (72%), positive working environment
(61%), career development potential (48%), security & stability (47%),
work-life balance (42%). Regarding employee benefits, the most desirable are: health
insurance (86%), employee leave (82%), transfer expenses (81%), employee
education (77%) & flextime (76%). Accordingly, Leigh Ostergard, Randstad’s Managing Director, stated: ‘REBR’s insights show us that employees have developed a
personal and more emotional approach when choosing a job. For example, flexibility, financial security,
giving back to society, location and diversity have become more crucial
when selecting a company, compared to just a good salary. Companies must take all
above information into consideration when designing their Employer Brand Strategy.
job withdrawal
According to REBR,
59% of participants said that they would leave their job due to low financial
rewards. 79% of participants claimed that they would leave their job due to
limited benefits.
It must be said that
different generations produce distinct results when it comes to job
satisfaction. For example, generation X would be interested in a higher salary,
whereas millennials care about employee benefits. Baby boomers focus on internal
relations and values.
employer branding in times of COVID - 19
Commenting on the
negative aspects of the Covid era crisis, Leigh Ostergard, Randstad’s Managing Director in Greece, said: ‘New
approaches in terms of employee attraction and retention are the main focus of
HR departments across companies, especially at this particular time when the
side effects of the pandemic are highly obvious. In order to maintain balance,
companies mainly give emphasis on workforce retention and financial prosperity.
It is quite possible that when the crisis is over, the companies that have not
invested in their corporate reputation will face greater challenges. The concept
of Employer Brand is crucial, especially during crisis periods. It must not be overlooked
or undervalued. Companies and employers must remind everyone that their
corporate values and promises can be adjusted to a new Covid – reality, despite
the circumstances. Employer Branding is a dynamic procedure that must be
highlighted during crisis periods. Internal communication is the key to
employee satisfaction.'
Download the 2020 country report for Greece here.