consumer health product manager.

Bayer offers the following benefits for this position:

• Competitive remuneration package
• Dynamic working environment, focused on company’s values

Your responsibilities will include:

• Define and own the brand strategy and positioning, including target audience identification and value propositions, ensuring alignment with long-term business goals.
• Translate insights into action by synthesizing consumer, market, and competitor research to inform messaging and product decisions.
• Design and plan all advertising media, PR programs, and consumer/trade promotions to achieve targeted market objectives
• Plan and execute integrated marketing campaigns across digital, social, PR, and retail channels, from creative briefs to media tactics.
• Manage product launches and the full product lifecycle, coordinating packaging, pricing support, and post-launch optimization.
• Organize all necessary educational events to enhance brand efficiency and market performance
• Monitor and manage brand P&L, P&I budgets, and ROI, tracking spend versus plan and optimizing campaigns based on ROAS.
• Measure and report performance by setting KPIs, monitoring brand health, and providing data-driven recommendations to stakeholders.
• Track and analyze brand/product performance and profitability trends to ensure financial objectives are met.
• Lead creative and agency relationships, managing briefs and evaluating partners (media, PR, research) to deliver high-quality work on budget.

The ideal candidate for the position of Product Manager will be expected to possess the following:

• University Degree, preferably with a main focus on Business or Marketing
• MBA/MSc in relevant field of study
• Significant experience in productmanagement from a major multinational company (preferably in consumer health or FMCG sector)
• Proven experience in managing budget, marketing activation and brand plans etc.
• Proven ability to assess external market factors, major competitive drivers and key trends to secure competitive advantage
• Fluency in Greek and English (both in written & verbal)
• Adequate digital/IT skills (as an end user) – Ability to quickly adopt new technologies

• Exceptional strategic and conceptual capabilities, especially in regards to social media, digital processes, digital services
• Excellent presentation, representation and influencing skills with a variety of internal and external stakeholders
• Business acumen, innovative thinking and passion to deliver great results
• Analytical skills and ability to understand & utilize facts, numbers, data to build commercial arguments
• Commercial Capabilities: Commercial Acumen, Category Strategy, Channel and Customer, Selling,
• Customer Business Planning, POS Execution
• Strong customer focus mindset
• Ability to work in a cross functional environment

• Minimum of 5 years’ experience in marketing/commercial areas. 

If this Product Manager role sounds appealing to you, we want to hear from you today! Apply online now!

For more information, you can contact with Tzina Vamvatsikou at 216 6001356 or at tvamvatsikou@randstad.gr

Please note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements of the job to arrange an interview. ​ All applications are considered strictly confidential.