brand activation manager.

The company offers the following benefits:

• Competitive remuneration package
• Excellent working environment
• Continuous training and support
• Awards and recognitions 

As a Brand Activation Manager you will:

• Implement the brand’s market positioning in retail and e-com, collaborating with relevant teams (BU, Digital, Retail, Sales, education) to ensure consistent brand messaging and experience across all relevant touchpoints.
• Build and execute the activation calendar around the commercial plan for the BU, ensuring alignment with key trading moments and brand priorities, andcoordinate strategies across accounts.
• Alignment of trade plan and CRM Plan.
• Work closely with cross-functional teams to ensure brand image compliance for all activations (retail and digital)
• Drive the development of innovative and meaningful content: content plan, visibility and services offline/online POS
• Competition review on POS and online
• Animation of our counters & BAs excitement in collaboration with Retail.
• Act as BU lead at all retailer meetings.
• Brand Eventing that includes Retailers, & Consumers regardless of location is Online+Offline Responsibility.
• To be consulted on Brand Expression for other types of eventing.
• Distribution Strategy & Business Planning
• Develop and implement the go-to-market strategy of the brand across all channels (retail, e-retail) on all the distribution scope, contributing to a seamlessbrand experience and maximized ROI.
• Collaborate with internal stakeholders to design strategies to drive consumer loyalty and extract insights.

The ideal candidate for the role of the Brand Activation Manager should have the following:

• Activation excellence
• Offline consumer journey activation
• Online channel strategy activation
• Brand Building
• Beauty services activation
• Omnichannel sales optimization
• Business intelligence
• Category vision
• Business relationship management
• Customer / retailer value proposition
• Sustainable business model design
• Cooperation
• Shopper insights

• 3-5 years

If this Brand Activation Manager role sounds appealing to you, we want to hear from you today! Apply online now!

For more information, you can contact with Maria Tsatsaroni at +30 216 6001383 or at mtsatsaroni@randstad.gr

Please note that for transparency and equity reasons, only those applications made online via our site will be assessed. After the screening of all the CVs received, we will only contact the candidates who meet the requirements of the job to arrange an interview. ​ All applications are considered strictly confidential.