what is a marketing manager?
As a marketing manager, you promote a brand, service or product. You ensure the company communicates the right message to retain and attract prospective customers. A marketing generalist who intends to oversee and plan various activities fills the role. Your job will be to launch marketing activities, like social media campaigns, events and email marketing.
Marketing managers lead marketing teams to ensure their efforts are fruitful. Your job is to estimate the market demand for your employer's products or services and develop a creative strategy for driving customer interest through multiple channels.
As a marketing manager, you work in various industries. If you are interested in financial services, you could supervise financial services sales agents and insurance agents. Alternatively, you can work for retail businesses or manufacturing companies and focus on finding big clients for bulk purchases.
With the dynamic marketing industry, most employers prefer marketing managers with expertise in digital marketing techniques. You don't need specialised qualifications or expertise in the business sector, but you should adapt to the changing consumer needs to keep up with the competition.
Would working as a marketing manager suit your creativity and people skills? Then read on to find out what competencies and qualifications you need to thrive in a marketing manager role.
marketing manager jobsaverage marketing manager salary
According to the Economic Research Institute, the average earnings of a marketing manager in Greece is €53,000 per year, which equals an average hourly rate of €25. In junior marketing manager positions, you are still new to the role and learning the ropes in the industry. Hence, your earnings are lower compared to senior marketing manager positions. The salary range of marketing managers, from junior to senior positions, is €29,000 to €67,000 per year. Marketing managers enjoy numerous benefits and average annual bonuses of up to €6,000.
what factors affect the salary of a marketing manager?
Your level of seniority and work experience determine your earnings as a marketing manager. For instance, you perform supportive duties in a junior role and aren't involved in major decision-making processes. In a senior role, you have complex duties and make significant decisions that affect the company's revenue. Hence, you require extensive work experience and professional qualifications, which warrant higher salaries.
The industry you work in also affects your salary prospects. For instance, as a marketing manager in technology companies, you will likely earn higher salaries due to the value of the products you market. The same applies to high-end products, such as luxury cars or jewellery.
types of marketing managers
Some of the different types of marketing managers include:
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brand marketing managers
As a brand marketing manager, you build a company's brand awareness. You find marketing strategies that positively market the company, highlighting the benefits of choosing your brand over its competitors.
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content marketing managers
As a content marketing manager, you supervise the creation and publication of content. Your job is to drive traffic to the organisation's website and provide value to customers with useful content.
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digital marketing manager
In this role, you develop and implement marketing campaigns for online channels. You improve social media advertising campaigns and increase the company's search engine rankings to improve visibility and grow the company's online presence.
working as a marketing manager
The work of a marketing manager is to get the word out and improve the visibility of a company in both online and offline marketing channels. Let's explore the specific roles and duties of a marketing manager.
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what does a marketing manager do?
Some of the tasks and duties of a marketing manager include:
- Designing and managing marketing campaigns: as a marketing manager, you conduct market research and generate ideas on the best marketing methods. For instance, you study competitors, ensure the marketing campaign addresses consumer problems, and build hype around your products. When you implement the marketing strategy, you measure performance and adjust the strategy to optimise performance.
- Implementing new marketing strategies: as a marketing manager, you follow the strategic plan set up by an organisation. The marketing director creates most of the marketing strategies, and you implement them by prioritising campaign activities with the best results on the marketing roadmap. When you implement the strategies, your company can achieve or maintain a competitive advantage in the market.
- Overseeing the creation of campaigns and content: every business wants to deliver the best campaigns to gain a competitive advantage over its competition. As a marketing manager, you are responsible for the entire campaign creation process, from idea generation to execution. You ensure every marketing effort aligns with the company's strategic objectives. You also set the content strategy, create the editorial calendar and review marketing content. It is crucial to ensure every piece of content conveys the right message and tone and improves the company's visibility.
- Handling external communication: as a marketing manager, you rely on external communication to build brand awareness and improve the sales of various products. You build relationships with the media to promote the company's message. You also engage advertising agencies, partners, and vendors when building brand loyalty and expanding the market share.
- Managing budgets and cross-functional teams: as a marketing manager, you manage budgets and reports for the campaigns utilised by your team. You also coordinate cross-functional teams and ensure they understand their role in the marketing plans. You assist content creators and graphic designers or support the sales teams to move customers along the buyer's journey.
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work environment of a marketing manager
Marketing managers work in an office environment most of the time. In large companies, the employer often provides an open-plan office arrangement for the marketing team to allow brainstorming sessions and a free flow of ideas. You may work alongside your team or have a private office as a marketing manager. You organise product launches and outdoor marketing events to build awareness during marketing campaigns.
Due to the dynamic nature of your role, you sometimes work at off-site locations to supervise content creation or the production of marketing videos. Marketing managers also make TV or streaming broadcast appearances and talk to the press during product launches and other campaigns. Lastly, you can perform some of your duties from home and work remotely.
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who are your colleagues?
As a marketing manager, you collaborate with various professionals in the marketing and administration departments. Some of your colleagues include marketing coordinators, sales representatives, social media managers and digital marketing managers. You also work with product managers, sales managers and brand managers. Additionally, marketing managers often work closely with administrative staff, such as operations managers, administrators and executive assistants.
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marketing manager work schedule
The average work schedule of a marketing manager is 40 hours a week. That means you can work traditional office hours to fulfil your obligations. Most marketing managers work full-time positions, while others are employed on short-term contracts. The role also involves travelling to attend meetings and prepare content at off-site locations. Overseas travel is rare since you supervise small teams.
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career opportunities as a marketing manager
Most marketing managers join the role after working in sales or marketing teams and earning enough experience to lead the teams. The role is the first step into managerial positions, and you can progress further up the career ladder. For instance, you could be a branch manager, regional marketing manager, head of marketing or the marketing director. Some marketing managers specialise in specific marketing fields, like digital or social media marketing.
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advantages of finding a job as a marketing manager through randstad
Working with Randstad offers you a range of benefits.
- always a contact person you can fall back on and ask for help from
- a range of jobs in your area
marketing manager skills and education
To become a marketing manager in Greece, you should possess the following qualifications:
- Education: pursue a bachelor’s degree in marketing, public relations, or psychology. Since it is a senior-level position, some employers may require postgraduate qualifications, like a master of Business Administration (MBA). If you wish to specialise in specific areas of marketing, you can pursue additional training in digital marketing.
- Work experience: becoming a marketing manager requires extensive work experience. Start with entry-level roles in marketing or sales to build your skills and gain valuable work experience.
competencies and characteristics of marketing managers
Some marketing manager skills you'll need to succeed in the role include:
- Analytical skills: as a marketing manager, you rely on data and metrics from market research to make decisions. Analytical skills help you sort and analyse data for evaluating the success of various campaign activities.
- Creativity: as a marketing manager, you need a fresh supply of new marketing ideas daily to improve the performance of marketing campaigns. Creativity helps you create compelling content and build a robust marketing strategy.
- Project management skills: as a marketing manager, you follow the marketing process, which requires project management skills. You set goals, plan and track progress, and manage teams using project management skills.
- Technical skills: as a marketing manager, you need technical skills in email marketing, search engine optimisation (SEO) and presentation software to complete tasks efficiently. You also require computer skills to operate customer relationship management (CRM) software and other technologies used in the marketing departments.
FAQs
Here, you will find the answers to the most frequently asked questions about the profession of a marketing manager.
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what is the duty of a marketing manager?
As a marketing manager, your job is to increase your company's brand awareness. You gather and analyse data from the market and other competitors to make informed decisions concerning marketing campaigns. You identify new markets and measure the demand for products or services for sales forecasting and strategic planning purposes.
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what skills do marketing managers need?
As a marketing manager, you require extensive written and verbal communication skills to create content for marketing campaigns. To stand out in the market, you rely on your innovative thinking and creativity to create unique campaigns and advertisements for products or services. With your analytical skills, you evaluate market trends and find new opportunities for business growth.
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what are the qualifications of a marketing manager?
To start your marketing manager career, you should obtain a bachelor's degree in marketing or a business degree. You also require extensive work experience in advertisements, public relations or marketing roles to improve your job prospects.
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can I become a marketing manager without a degree?
Yes. It is possible to work your way up to a marketing manager position without a degree, but this option is challenging. If you have extensive experience and in-demand skills, they can stand in for your education during the interview process. However, you should know how to showcase your abilities.
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how do I find a job as a marketing manager?
Finding a job near you as a marketing manager is easy. Search our job offers. Have you found what you're looking for? Then submit your application using the ‘Apply’ button top right on the page. No jobs available right now? Then log in or register an account to send us your resume and we'll pass it on to a recruiter who will contact you if an opportunity opens up for you.
