Randstad is pleased to announce the 2019 winners of the Randstad Employer Brand Research (REBR) awards in Greece. The research was conducted for the second year in a row and is the most comprehensive employer brand research in the world. All the winners were selected through an impartial survey, comprising the largest 150 companies in Greece based on their employee size, which explores the perceived employer attractiveness and what potential candidates look for in a new employer.

For the second year running, Sklavenitis has been awarded ‘Most Attractive Employer’ in Greece for 2019, followed by the Bank of Greece and Aegean Airlines. Randstad would like to congratulate the winners for their performance in ensuring and promoting a powerful employer brand, that identifies strongly with employees in Greece.

why employer branding matters.

In recent years, we see an increase in companies in Greece who have begun to evaluate and redesign their employer brand, with the aim to increase their talent attraction and retention efforts. Companies with a strong employer brand are perceived as outstanding employers with attractive brand values that offer good career prospects. 

Companies with positive branding get twice as many applications as negative brands. Globally, 50% of candidates surveyed would not work for a company with a bad reputation even if the salary was higher. Additionally, 80% of workforce leaders agree that a strong employer brand has a significant impact on their ability to hire a great workforce.

channels used to look for employers & check potential employer’s reputation.

Other useful insights gained from the research reveal that 71% of Greek respondents use their personal contacts/referrals when looking for a job. 56% indicated that they visit the career site of the company and 47% search for information on Google.
It is worth noting that the research revealed that 96% of Greek respondents check the reputation of potential employers. 57% take the opinions of friends and family into consideration, 55% seek the physical presence of the company (store, restaurant, headquarters) and 53% search for general articles on the internet.

we congratulate the 2019 top 10 most attractive employers in greece.

  1. Sklavenitis
  2. Bank of Greece
  3. Aegean Airlines
  4. Hellenic Petroleum
  5. Papadopoulou
  6. ION
  7. National Bank of Greece
  8. Demo Pharmaceuticals
  9. DEI
  10. VIANEX 

4,329 Greek respondents aged between 18 and 65 took part in this year’s research, comprised of students, employed and unemployed workforce. The interviews were concluded online between 6 December 2018 and 21 January 2019. 

You can find the full country report for Greece available here: REBR Country Report for Greece 2019.

about the research.

The Randstad Employer Brand Research is the most comprehensive, independent and in-depth employer brand research in the world, identifying the most attractive employers among thousands of companies. The research captures the views of over 200,000 respondents (general public, aged 18-65) on 6,162 companies in 32 countries. It provides insights into the perceptions and drivers of choice of potential employees. Why do people prefer one company, or a specific industry, over another? What motivates them to stay with an employer or start looking elsewhere? The research, conducted since 2000, was done by Randstad’s international research partner Kantar.

about randstad.

Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential. We do this by combining the power of today’s technology with our passion for people. We call it Human Forward. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions, including Recruitment Process Outsourcing, Managed Services Programs and outplacement.

Randstad is active in 38 countries around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world’s number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see https://www.randstad.gr.