The HR Trends and Salary Survey was conducted for the eighth consecutive year and recorded data on this year’s trends and developments in the HR sector in Greece. In total 479 HR managers and senior business executives from companies accross different sectors in Greece participated in the survey through personal interviews, from February 2018 until May 2018.

The survey aims to capture the annual HR trends, as well as the salary range by industry in Greece. The research explores topics related to the talent attraction, the human capital strategy, the recruiting practices and the talent retention.

attracting talent

Compared with 2017, when stronger Employer Branding was the main element for attracting top talent, a competitive salary package is the most important component for 2018. Similarly, offering an uncompetitive salary package is considered the main reason for failing to attract the right talent, followed by a poor reputation of the organisation.

human capital strategy

An important finding of the research is that 88% of the surveyed companies are impacted by skill shortage. To address the problem of skill shortage, over 60% of the surveyed companies provide education and training programs. The companies stated that the top barrier they face in the recruitment process is lack of industry experience.

It is worth noting that 81% respondents plan to hire permanent personnel in 2018, a percentage that increased by 10% compared to the previous year. The expansion of the company is the main reason for hiring new employees in 2018. 

As Ioanna Kounoupi, Commercial Manager of Randstad Hellas, suggests: “The increase in intent to hire is the traditional and immediate response to skill shortages. In regards to their Human Capital strategy, the aim of the surveyed companies appears to be organic growth by implementing learning and development programs. This action step aims to cover the apparent skill shortage in the market, for which up to now companies have had limited options, such as acquiring executives from the broader market”.

An increase in headcount is expected mainly in the Sales and IT/ Technology departments. As part of their human capital strategy, the employers state that they are willing to pay more in these departments in order to retain or attract talent. 

Lida Sgouraki, Randstad Regional Manager - Professionals, points out: “After studying the results of the survey, we would say that moderate optimism is noticed amongst the companies surveyed. Although up until today, including 2017, the financial situation in Greece had mainly challenging impacts on the companies that participated, optimism is the core feature of the forecasts for Greek companies”.

With regard to the factors that have an impact on the company’s performance, the respondents stated the impact of innovation and new technologies, and talent acquisition and retention on the company’s performance is more significant than the past year.

The main HR challenge that companies will face in 2018 is how to increase performance and productivity, as stated by almost half of the respondents.

recruiting practices

With regard to the recruiting practices, alignment with a company’s culture and values is considered essential by employers as per the previous year.

talent retention

Another essential element for businesses is talent retention. Competitive salary and career development opportunities are considered to be the most effective ways to retain talent.

Yiannis Gimousis, Randstad Regional Manager - Staffing, highlights: “It is remarkable that the competitive salary package takes the first place this year in the responsdents preferences as the most effective element for attracting and retaining talents. The re-emergence of the employee value proposition seems to be the most optimistic message of the 2018 survey. Even more companies are now investing in employee value proposition, therefore commiting to elements, such as the company culture, the work environment, education and development opportunities, as well as participation and sense of identity.
It seems from the survey that companies recognize that having a strong value proposition can have a significant impact on attracting top talent, while increasing employee loyalty to the company's strategy”.

salary report

Additionally, the survey includes the salary ranges for the main job positions in the Sales & Marketing, Business Support, Insurance, HR, Pharma, Legal, Finance & Accounting, Technology, Engineering, Logistics and Client Services sectors. 

Please note that the above wages are determined by the size of each company, the responsibilities that each job requires, the years of work experience, the academic background, the skills and everything else required by the company.

Read the entire HR Trends & Salary report for 2018 here

About Randstad

Randstad specializes in solutions in the field of flexible work and human resources services. Our services range from temporary staffing and permanent recruitment to HR Solutions (outplacement, career design, RPO assessment centres, managed services and outsourcing), and inhouse services.

The Randstad Group is one of the leading HR services providers in the world with top three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the United States, and major positions in Australia and Japan.

At year-end 2017, Randstad had 38,331 corporate employees and 4,858 branches and Inhouse locations in 39 countries around the world.  In 2017, Randstad generated revenue of € 23.3 billion. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, see www.randstad.com.